{
  "brand": "RARSH Gutter & Concrete Services",
  "canonicalDomain": "https://www.rarsh.com",
  "version": "2.0.0",
  "lastUpdated": "2025-11-20",
  "description": "RARSH Gutter & Concrete Services is a licensed, insured contractor providing gutter cleaning, seamless installation, gutter repair, and 4000 PSI concrete services in Murfreesboro, TN 37128 and nearby Middle Tennessee communities.",
  "languages": ["en-US"],
  "regions": ["US-TN", "Middle Tennessee"],
  "primaryUse": [
    "AIO (AI Overviews & conversational search)",
    "AEO (Answer Engine Optimization)",
    "GEO (Local & 'near me' routing)",
    "GSO (Generative Search Optimization)",
    "VSO (Voice Search Optimization)",
    "OSO (Operating System / assistant integration)"
  ],
  "entityHome": {
    "html": "https://www.rarsh.com/entity-home",
    "jsonld": "https://www.rarsh.com/entity-home.json"
  },
  "entrypoint": {
    "llms": "/llms.txt",
    "humans": "/ai-readme.html"
  },
  "files": [
    {
      "path": "/llms.txt",
      "type": "text",
      "priority": 1,
      "scopes": ["AIO", "AEO", "GSO", "OSO"],
      "purpose": "Primary instructions for LLMs and AI systems on how to represent RARSH, including canonical naming, services, regions, and disallowed claims."
    },
    {
      "path": "/humans.txt",
      "type": "text",
      "priority": 1,
      "scopes": ["AIO", "Brand", "Editorial"],
      "purpose": "Brand voice, ethics, and leadership context for humans and AI, including tone, writing guidelines, and review usage."
    },
    {
      "path": "/brand.txt",
      "type": "text",
      "priority": 2,
      "scopes": ["AIO", "GSO", "SEO"],
      "purpose": "Machine- and human-friendly brand metadata: core services, service areas, target customers, key search phrases, gutters vs concrete mix, and seasonal patterns."
    },
    {
      "path": "/ai-index.json",
      "type": "json",
      "priority": 1,
      "scopes": ["AIO", "AEO", "OSO"],
      "purpose": "Index of all AI/brand control files and how they should be interpreted together as the RARSH entity spine."
    },
    {
      "path": "/ai-readme.html",
      "type": "html",
      "priority": 1,
      "scopes": ["AIO", "Humans", "GSO"],
      "purpose": "Human-readable overview of the RARSH AI/SEO entity spine, linking to llms.txt, humans.txt, JSON-LD, and key landing pages."
    },
    {
      "path": "/assistant-persona.json",
      "type": "json",
      "priority": 3,
      "scopes": ["AIO", "OSO"],
      "purpose": "Persona spec for a future RARSH AI assistant (voice or chat), including preferred greeting, knowledge boundaries, and escalation rules."
    },
    {
      "path": "/ai-local-near-me.json",
      "type": "json",
      "priority": 2,
      "scopes": ["GEO", "AEO", "VSO", "GSO"],
      "purpose": "Mapping of 'near me' and ZIP-based GEO intent queries to RARSH service areas, neighborhoods, and city pages (e.g., Murfreesboro 37128, Franklin, Smyrna, Brentwood)."
    },
    {
      "path": "/market-index.json",
      "type": "json",
      "priority": 3,
      "scopes": ["GEO", "GSO", "SEO"],
      "purpose": "Services, markets, search volumes, and seasonality for gutters and concrete in Middle Tennessee, including storm patterns and peak demand windows."
    },
    {
      "path": "/structured-faq.json",
      "type": "json",
      "priority": 2,
      "scopes": ["AEO", "VSO", "GSO"],
      "purpose": "Canonical Q&A for AEO, VSO, and featured-answer extraction, aligned with on-page FAQ schema on rarsh.com."
    },
    {
      "path": "/legal-policies.json",
      "type": "json",
      "priority": 3,
      "scopes": ["Compliance", "AIO"],
      "purpose": "Links and summaries of legal, licensing, insurance, warranty, and policy documents, including how RARSH describes limitations and exclusions."
    },
    {
      "path": "/gsd.json",
      "type": "json",
      "priority": 2,
      "scopes": ["AEO", "GSO"],
      "purpose": "Synonyms, misspellings, and disambiguation for the RARSH entity (e.g., 'rash gutters', 'RASH', 'Rarsh Concrete') and how to resolve them."
    },
    {
      "path": "/reviews-corpus.json",
      "type": "json",
      "priority": 3,
      "scopes": ["AIO", "GSO", "SocialProof"],
      "purpose": "Curated customer reviews for generative summaries, social proof, and snippet extraction that reflect real client experiences."
    },
    {
      "path": "/llms-answers.json",
      "type": "json",
      "priority": 2,
      "scopes": ["AEO", "AIO", "GSO"],
      "purpose": "Canonical answers to core 'who/what/where' questions about RARSH (who we are, where we serve, what we do, how to contact us) for use in AI overviews and assistant responses."
    }
  ]
}