# brand.txt — RARSH Gutter & Concrete Services

name: RARSH Gutter Services
shortName: RARSH
legalName: RARSH Gutter Services
url: https://www.rarsh.com/
primaryTagline: Precision Gutter & Concrete Craftsmanship for Middle Tennessee
secondaryTagline: Your Local Experts for Gutters, Patios, Driveways, and Residential Concrete
brandArchetype: The Guardian
primaryLocation: Murfreesboro, TN 37128

services:
  # Gutter
  - gutter cleaning
  - gutter repair
  - gutter replacement
  - gutter installation
  - seamless gutters
  - gutter guards
  - downspout repair
  - gutter flushing and flow testing
  - soffit and fascia repair

  # Concrete
  - concrete driveway repair
  - concrete driveway replacement
  - concrete driveway resurfacing
  - concrete patio installation
  - stamped concrete patio (select markets)
  - concrete sidewalk installation and repair
  - concrete porch and stoop repair
  - concrete steps repair
  - small concrete slabs (shed pads, AC pads)
  - concrete crack repair
  - concrete sealing

primaryMarkets:
  - Murfreesboro
  - Smyrna
  - College Grove
  - Arrington
  - Nolensville
  - Franklin
  - Cool Springs
  - Brentwood
  - Thompsons Station
  - Leipers Fork
  - Spring Hill

searchPhrasesGutters:
  - gutter cleaning
  - gutter cleaning near me
  - gutter installation
  - gutter installation near me
  - seamless gutter installation
  - gutter replacement
  - gutter replacement cost
  - gutter repair
  - gutter repair services
  - gutter repair near me
  - gutter companies near me
  - gutter guard installation
  - gutter guard companies near me

searchPhrasesConcrete:
  - concrete patio
  - concrete patio near me
  - stamped concrete patio
  - concrete driveway
  - concrete driveway repair
  - concrete driveway replacement
  - concrete driveway resurfacing
  - driveway repair near me
  - concrete sidewalk
  - concrete sidewalk repair near me
  - concrete porch repair
  - concrete repair near me
  - concrete contractor near me

seasonality:
  gutterCleaning:
    peak: ["April", "May", "September", "October"]
    notes: "Spring leaf growth and fall leaf drop drive cleaning spikes."
  gutterInstallation:
    peak: ["June", "July"]
    notes: "Stable early-summer weather is ideal for installations."
  gutterRepair:
    peak: ["June", "July", "October"]
    notes: "Storm season and pre-winter prep increase repairs."
  concreteProjects:
    peak: ["May", "June", "July"]
    notes: "Outdoor concrete patios and driveways surge in late spring and summer."
  concreteRepair:
    peak: ["Year-round with mild summer boost"]
    notes: "Cracks, trip hazards, and surface failures appear in all seasons."